Creative
Adidas × TaylorMade
Legacy of Performance
I worked on creative campaigns supporting TaylorMade within the Adidas brand ecosystem — ensuring that every visual expression reinforced Adidas’s global design language while celebrating TaylorMade’s heritage in precision and innovation. The challenge was to evolve the brand presence while remaining true to its established identity and the premium expectations of both audiences.
The Challenge
To push creative boundaries within a well-established brand system — maintaining Adidas’s visual discipline and TaylorMade’s technical credibility while introducing new energy and modern storytelling across channels.
Approach
I focused on elevating visual cohesion across campaign assets by refining layout systems, photographic direction, and material palettes to align with Adidas’s performance aesthetic. Each piece was designed to feel intentional and consistent, bridging lifestyle appeal with product excellence. My goal was to create clarity and distinction while preserving the strength of both brands under one creative standard.
Outcome
The work reinforced Adidas’s reputation for disciplined, high-performance design while positioning TaylorMade as a forward-thinking leader within the brand family. The result was a campaign suite that captured both brands’ DNA — precision, innovation, and confidence — through a unified, elevated visual story.
From Insight to Execution
1. Discovery
Conducted an in-depth brand audit across Adidas and TaylorMade materials to understand existing hierarchies, tone, and visual DNA. Reviewed past campaigns and identified opportunities to modernize storytelling through texture, composition, and light.
2. Define
Established creative guardrails and design principles that respected Adidas’s global identity while tailoring the tone for TaylorMade’s technical, performance-focused audience. Defined alignment standards for typography, color, and imagery to bridge the two brand expressions.
3. Design
Directed campaign creative across digital, print, and retail channels — focusing on balance, hierarchy, and material storytelling. Designed modular layout systems and visual frameworks adaptable across global markets while maintaining the purity of the brand’s minimalist aesthetic.
4. Launch & Optimize
Partnered with cross-functional Adidas design, production, and retail activation teams to ensure rollout consistency. Delivered fully integrated campaign assets — including key visuals, retail signage, and digital materials — optimized for diverse media formats and markets.
Creative Examples
Where Creative Vision Meets Strategic Growth
I believe great marketing design isn’t just about how it looks — it’s about how it works. Every decision I make is backed by purpose, driven by audience insight, and aligned with brand and business strategy. From campaign creative to UX to performance branding, I focus on building experiences that convert, connect, and scale.
My philosophy is shaped by real-world results, continuous learning, and a deep respect for storytelling as a strategic business tool.
Strategic Brand Leadership
Audience-Driven Growth
Creative Performance Execution
Cross-Functional Alignment
Silver Addy Award
Catch Larry Campaign
CUNA Diamond Award
DFCU Website Redesign
CUNA Diamond Award
Shine On Campaign
Diverse Magazine Award
UOPX "I am a Phoenix"