About

About

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From Curiosity to Conversion

My journey didn’t start in an agency or a boardroom — it started with curiosity. A passion for how design, storytelling, and strategy could influence behavior, shape perception, and ultimately drive growth. That curiosity led to a career at the intersection of brand, performance, and creative leadership.

Over the past 15+ years, I’ve led high-performing marketing teams, built scalable brand systems, and executed campaigns that have grown companies across SaaS, fintech, education, eCommerce, and beyond. I’ve rebranded legacy organizations, launched startups, overhauled UX journeys, and turned marketing departments into growth engines.

I believe that marketing should be accountable, creative, and culturally grounded. And I bring that belief to every role I take on — as a strategist, a creative thinker, a mentor, and a Native American executive committed to driving impact for the communities and companies I serve.

Experience

Most Recent Positions

Chief Marketing Officer (CMO)

ZeroSixty

Jun 2020 - Now

VP of Marketing

Frontline Systems, Inc

Aug 2021 - Apr 2022

Chief Marketing Officer (CMO)

Clever Investor • Tempe, AZ

Sept 2019 - Aug 2021

VP of Marketing

Firefly Educate

Oct 2017 - Mar 2018

My World

Car enthusiast, entrepreneur,
husband and dad.

jim family 2
nelson driving
wally
nelson hiking
How I work

Where Creative Vision Meets Strategic Growth

I believe great marketing design isn’t just about how it looks — it’s about how it works. Every decision I make is backed by purpose, driven by audience insight, and aligned with brand and business strategy. From campaign creative to UX to performance branding, I focus on building experiences that convert, connect, and scale.

My philosophy is shaped by real-world results, continuous learning, and a deep respect for storytelling as a strategic business tool.

Strategic Brand Leadership
Audience-Driven Growth
Creative Performance Execution
Cross-Functional Alignment

Silver Addy Award

Catch Larry Campaign

CUNA Diamond Award

DFCU Website Redesign

CUNA Diamond Award

Shine On Campaign

Diverse Magazine Award

UOPX "I am a Phoenix"

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