Strategic Vision
Marketing Leadership & Growth Strategy
I help organizations scale by aligning brand, performance, and operations into a unified growth system. My approach connects high-level strategy to day-to-day execution, ensuring marketing investment directly supports revenue, retention, and long-term enterprise value. I’ve led initiatives across DTC ecommerce, financial services, education, and automotive brands with budgets ranging from $40K/month to $20M annually.
Full-funnel growth strategy (acquisition → retention)
Revenue forecasting & budget allocation
Marketing org design & team leadership
Performance-driven brand positioning
Executive stakeholder alignment
Agency & vendor management
Performance Marketing & Ecommerce
I build and optimize ecommerce ecosystems designed for profitable scale. By aligning paid media, conversion architecture, and lifecycle automation, I focus on improving blended CAC, ROAS, and customer lifetime value—not just driving traffic. My experience spans Shopify-based DTC brands and enterprise digital acquisition at national scale.
Meta, Google & YouTube paid acquisition
Shopify optimization & CRO frameworks
Blended CAC, MER & contribution modeling
Creative testing systems at scale
Retargeting & funnel sequencing
Email & SMS lifecycle automation
Brand Strategy & Creative Direction
Strong brands are built on clarity, not decoration. I develop positioning frameworks and creative systems that translate strategy into scalable visual and messaging architecture. From logo development to integrated national campaigns, my focus is ensuring creative execution supports measurable business outcomes.
Brand positioning & messaging systems
Logo & identity development
Integrated campaign strategy
Video & motion art direction
Content marketing architecture
Cross-channel creative governance
Digital Transformation & Marketing Operations
Modern marketing requires infrastructure as much as inspiration. I design and implement marketing stacks that unify data, automate lifecycle engagement, and create transparent performance visibility. My goal is to eliminate silos and enable faster, smarter optimization across the organization.
CRM implementation (HubSpot, Klaviyo, Act-On, Eloqua)
Marketing automation architecture
Ecommerce, ERP & LMS integrations
Multi-touch attribution modeling
KPI dashboards & executive reporting
SOP development & process optimization
Go-To-Market & Product Launch
I lead go-to-market initiatives that connect positioning, creative systems, and performance channels into a cohesive launch strategy. Whether introducing a new product, rebranding an existing offering, or entering a new market, I focus on building launch frameworks that scale beyond the initial campaign.
GTM strategy & launch sequencing
Paid + lifecycle integration
Creative asset systemization
Sales enablement alignment
Funnel & landing architecture
Post-launch optimization loops
Automotive & Enthusiast Brands
With direct professional and personal experience in automotive culture, I understand the psychology behind enthusiast-driven purchasing decisions. From performance DTC brands to automotive lifestyle ventures, I combine cultural insight with disciplined marketing systems to drive high-AOV ecommerce growth.
Automotive performance positioning
Enthusiast-driven brand storytelling
High-consideration ecommerce funnels
Paid acquisition for premium products
Community & auction platform insight
Creative systems built for car culture
Strategic. Creative. Accountable.
Trusted Marketing Leader
Known for delivering results, building strong teams, and leading with clarity, empathy, and accountability.
Respected by Teams & Clients
Praised for collaboration, mentorship, and empowering others to succeed through great marketing.
Strategic & Tactical
Balances executive strategy with hands-on execution to drive brand, revenue, and customer growth.
Silver Addy Award
Catch Larry Campaign
CUNA Diamond Award
DFCU Website Redesign
CUNA Diamond Award
Shine On Campaign
Diverse Magazine Award
UOPX "I am a Phoenix"
HubSpot
Certification
Eloqua
Certification
Certification
Klaviyo
Certification